The huge spurt in the use of mobile devices for connectivity and computing, has forced business organizations to allow employees and associates use their personal mobile devices to access corporate systems and data. This is done in order to boost employee satisfaction and drive productivity. This has resulted in a new trend called as Bring Your Own Device (BYOD). Industries such as BFSI (Banking, Financial Services and Insurance), Retail, and Media & Entertainment are early adopters of this trend. But along with the novelty comes challenges around platform compatibility, data security, and user convenience which must be addressed through a whole new set of solutions. These solutions comprise what is called Mobile Device Management (MDM) and Mobile Application Management (MAM).

For a secure and user-friendly BYOD implementation, it's important to separate the corporate and personal information, apps, and content. Solution Vendors such as MobileIron provide a comprehensive enterprise solution that separates the personal and professional apps and content, without altering the native mobile user experience. These solutions interact with corporate email, apps, documents, user identity and corporate policies, without monitoring or changing the personal data on the device in any way.

These solutions create a framework that allows associates and employees use a mobile device of their choice, and access corporate data and applications, anytime, and from anywhere.